Friday 12 October 2007

No medical problem is too personal for a TV commercial

The extent of TV advertising for medical products over here is amazing. No topic is off limits:

- Genital herpes creams
- KY Jelly
- Erectile dysfunction medication

I remember the endless parodies of the Metamucil ad when it came out in Australia. We ain't seen nothin.

There must be some law about disclosing side effects during the commercial too. I wonder how effective the ad for a medication is when at the end it says may cause fainting, vomiting, heart palpitations etc. They don't just say it really fast at the end either, the law must say something like the side effects information has to be delivered at the same speed as the commercial.

Update: I have some new favourites. My favourite new side effect is "gas with oily discharge" - whoah, gross. I think the most ridiculous case of the cure being worse than the disease is Requip for Restless Leg Syndrome, which apart from the usual dizziness, nausea, drowsiness etc. might cause:

...urges to behave in a way unusual for them. Examples of this are an unusual urge to gamble or increased sexual urges and/or behaviors....Hallucinations (unreal sounds, visions, or sensations) have been reported in patients taking Requip.

I think I'd take the restless leg.

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